The main challenge was making each Clemente piece the center of attention, while keeping in mind the importance of a properly-styled and accessorized look. We adapted our favorite looks from the photoshoot and created new ones. Then came the Fashion Week runway, which was a dream come true. That day was AMAZING we had to work hard and fast, but due to the good spirits and joyful synergy it didn’t feel like work at all. Aside from the looks, we also prepared a hair and makeup booklet for the photoshoot day. We had so much fun during the fitting session, where we created the looks beforehand by mixing and matching the pañuelos while figuring out which look best suited each model, considering their skin tone, hair color, body type, and personality. We have both been Clemente clients since day one, but we can truly say that this collaboration made us real “Clementinas.” Our collab with Clemente for the Paraíso collection is very dear to us as it was our first big project as Dos a la Moda. Can you tell us more about this experience? You had the opportunity to style our Paraíso collection for its campaign and Fashion Week runway. However, even after learning the theoretical part, we believe that, when it comes to our day-to-day experience with fashion, no lesson can beat one’s personal style.Īlthough our knowledge about fashion styling is more practical, we always suggest deep diving into this industry by joining fashion “Masterclasses”, following fashion shows and collections, exploring useful tips and tricks on Instagram and TikTok, and looking for inspiration in countless places, blogs and Pinterest moodboards. We even learned the psychological side of it - which, of course, is important for someone in the field. We studied Global Fashion Studies in college together and learned a lot about the “why” and “how” of fashion, fabrics, colors, trend evolution, etc. We believe that fashion is more emotional and experimental than technical – and part of our mission is to dismantle its “technicality”. What advice would you give someone who wants to be more educated about the creative and technical sides of fashion styling? Any courses, books, masterclasses or blogs you suggest? Lastly, we often get inspired by the piece of our wardrobe we want to wear and build the look from there once a piece is defined, the styling process flows smoothly. We also pay close attention to the theme, location, and ambiance of the occasion we are dressing up for, as there is a lot of inspiration that can come from details in our surroundings. Not only does following them exploit our creativity, but it also incites us to create elevated look books that meet the style level we seek. Regarding inspiration, we like following fashion ambassadors or icons who have a style that we aspire to achieve and that aligns with ours. One of our main goals is demonstrating that fashion is for anyone and that what we wear can amplify our personalities and empower oneself in daily endeavors. We truly believe that what we wear communicates hints about who we are and our personality, even before introducing ourselves. However, what we wear daily relies more on our personal style, than on fashion trends or “what’s in.” In other words, when it comes to dressing up, inspiration comes within, we call it: wearing our mood of the moment. We do this naturally every day, as we enjoy being on the loop of the fashion world we know and love. Forecasting trends implies understanding previous ones while staying hungry for “what’s new,” engaging with current fashion events, following collection launches, and exploring our favorite shopping websites. Keeping up with the ever-changing world of fashion and the countless evolving trends is definitely a challenge - but one we accepted. Where do you find inspiration and how do you keep up with the latest in the industry? Your role revolves around forecasting trends, creating perfect looks, polishing styles and playing dress-up for special occasions.
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